Visual identity and website design for Dutch product designer Joost van Bleiswijk. Joost is a true hands-on designer, making sketches, models and prototypes from all kinds of materials. His designs are almost pieces of art, bearing a clear personal signature. We used this typical element into the design of his identity. To reflect Joost's artistic style, we have put together a toolbox comprising his brush strokes and colors drawn from his designs. Through collaboration, Joost experimented with various brushes to create his signature, resulting in a logo that embodies his personal aesthetic.