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Lookbook visual identity for Auping about the bed and mattress collection designed by Studio& Studioand

The Dawn of a New Day

Lookbooks for bed manufacturer Auping that serves as a tool to inspire and inform about the spring and autumn collections. Sleep, dream, wake up. Daylight is constantly changing, it regulates our rhythm. Each season brings a different feeling, a different light and a different color palette. The dawn of a new day is a magical moment every time, just like nightfall, when the light disappears again behind the horizon. Each edition has its own color palette that reflects the season. This is visible on the cover and opening pages of each bed. The color “Auping blue” runs through the entire lookbook. The beds pages are designed like a magazine. The images and texts are made up dynamically, using color backgrounds and a playful composition. This makes the spreads a pleasure to look at.

WHAT WE DID

Editorial design, Campaign, Digital, Promotionals, Typography, Print

CREDITS

Client: Royal Auping

Lookbook visual identity for Auping about the bed and mattress collection designed by Studio& Studioand
Lookbook visual identity for Auping about the bed and mattress collection designed by Studio& Studioand
‘We really like collaborating with Cathelijn and Mariëlle for our Auping lookbook. They bring lots of expertise to the table when it comes to graphic design and we admire their use of colors. Their keen eye on details ensures a great and flawless outcome. The Auping lookbooks we have created together so far are a perfect fit with the Auping brand.’

Ilse Peters, Brand Manager at Royal Auping

Lookbook visual identity for Auping about the bed and mattress collection designed by Studio& Studioand
Lookbook visual identity for Auping about the bed and mattress collection designed by Studio& Studioand
Graphic illustrations visual identity for Auping about the bed and mattress collection designed by Studio& Studioand
Graphic illustrations visual identity for Auping about the bed and mattress collection designed by Studio& Studioand
Lookbook visual identity for Auping about the bed and mattress collection designed by Studio& Studioand
Lookbook visual identity for Auping about the bed and mattress collection designed by Studio& Studioand
Lookbook visual identity for Auping about the bed and mattress collection designed by Studio& Studioand
Visual identity for Auping about the bed and mattress collection designed by Studio& Studioand
Lookbook visual identity for Auping about the bed and mattress collection designed by Studio& Studioand

Let’s bring your vision to life.
Reach out, and let’s start a conversation about how we can make it happen together.

Selected Projects

Mirror Mirror Magazine designed by Studio& Studioand
Elements Amsterdam office brand branding designed by Studio& Studioand
Capsula Tiny Houses brand brand identity by Studio& Studioand
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