The Dawn of a New Day
Lookbooks for bed manufacturer Auping that serves as a tool to inspire and inform about the spring and autumn collections. Sleep, dream, wake up. Daylight is constantly changing, it regulates our rhythm. Each season brings a different feeling, a different light and a different color palette. The dawn of a new day is a magical moment every time, just like nightfall, when the light disappears again behind the horizon. Each edition has its own color palette that reflects the season. This is visible on the cover and opening pages of each bed. The color “Auping blue” runs through the entire lookbook. The beds pages are designed like a magazine. The images and texts are made up dynamically, using color backgrounds and a playful composition. This makes the spreads a pleasure to look at.
WHAT WE DID
Editorial design, Campaign, Digital, Promotionals, Typography, Print
CREDITS
Client: Royal Auping
‘We really like collaborating with Cathelijn and Mariëlle for our Auping lookbook. They bring lots of expertise to the table when it comes to graphic design and we admire their use of colors. Their keen eye on details ensures a great and flawless outcome. The Auping lookbooks we have created together so far are a perfect fit with the Auping brand.’
Ilse Peters, Brand Manager at Royal Auping