The ‘Essential’ bed is an iconic design by Köhler Wilms for Auping and was introduced 10 years ago. To celebrate this anniversary Auping decided to bring back the yellow version as a limited edition. We were commissioned to design two posters especially for this purpose.

A poster as an infographic is showing the rich color palette in which the Essential bed is available. For the other poster, we wanted to have a more warm, homely feel, with the bed in line drawing.

A funny fact is that in the Middle Ages yellow was considered quite negative. For example, Judas, or a thief or a madman were often drawn in yellow.

In addition we made a flyer and animation videos for social media and in-store use.