hugo boss — live drawing in a shop window

Partly a live event, handmade illustrations show “our Amsterdam” at Hugo Boss flagship store’s window displays.

For the opening of its new flagship store in the centre of Amsterdam, fashion brand Hugo Boss approached us to come up with various illustrations depicting “our Amsterdam”.

Hugo Boss was drawn to our playful, crooked style of drawing, akin to Amsterdam’s old buildings. The project included a live illustration performance for the inner-city store’s shop window.

This drawing of the new store was featured on linen bags as a give away.

Client: Hugo Boss