New identity and website for Dutch product designer Joost van Bleiswijk, a true maker.

Joost is a true hands-on designer, making sketches, models and prototypes from all kinds of materials. His designs are almost pieces of art, bearing a clear personal signature. We used this typical element into the design of his identity.

We set up a toolbox that included brush strokes made by Joost and a palette of greys derived from his designs. We asked Joost to write his name with different brushes, from which we derived his logo.

We also designed the identity for his wife,
Dutch designer Kiki van Eijk.