New identity and website for Dutch product designer Joost van Bleiswijk, a true maker.
Joost is a true hands-on designer, making sketches, models and prototypes from all kinds of materials. His designs are almost pieces of art, bearing a clear personal signature. We used this typical element into the design of his identity.
We set up a toolbox that included brush strokes made by Joost and a palette of greys derived from his designs. We asked Joost to write his name with different brushes, from which we derived his logo.