An identity that will leave you with a beautiful smile on your face.
Josson is a new dental practice in Kortrijk (BE) founded by Joke Josson. With the branding and website design we wanted to create a familiar and positive identity.
Within the name we found the possibility to play with the idea of a lower and upper jaw. In the logo we played with this abstract translation from teeth to dots. The recognizable elements have also been applied to the website and signage.
The font for the identity is light and airy and therefore exudes calm and confidence.
The chosen powder pink color is also reflected in furniture elements within the practice. Together with the graphics, a coherent style is created.
Client: Josson dental practice
In co-creation with: Brando
Category: art direction, digital, identity