A publication that reveals the entire process of the BMW Mini concept car designed by Scholten&Baijings, from sketch to final design.

The Dutch designers are well known for their use of colour. They used different neon colours for every part of the car. Thanks to printer Rob Stolk, we were able to have these same colours reappear on the pages of the publication, using CMYK and four neon Pantone colours.

A playful visual essay by photographers Scheltens & Abbenes created an additional, intriguing new layer. The concept car was presented during the Salone del Mobile 2012 in Milan.

Client: Scholten&Baijings, MINI BMW
Photography: Scheltens & Abbenes, Inga Powilleit