A flexible identity for research-based design Studio Rens, aka Renee Mennen and Stefanie van Keijsteren.
We based our concept on the idea of a stage. The logo is adaptive, it can increase and decrease in size, and be rearranged over the page or screen. Placed on a square grid, the letters visually attract the user while also carrying out a function.
‘Thanks to our intensive and regular collaboration, we understand each other flawlessly, so that few words are needed and the graphic design language matches the clarity and strength that we want to radiate with our projects.’
― Stefanie van Keijsteren, Studio Rens
The playful identity is featured in Upstart! Visual identities for start-ups and new businesses by design publishing house Gestalten.
Client: Studio Rens
Code: Daan van der Zwaag
Category: branding, identity