woningbouwersnl — building the future

Building on today and tomorrow. The history of Woningbouwersnl bundled in a festive jubilee edition.

Woningsbouwersnl is the trade association of project developers and is celebrating its 90th anniversary. They have the expertise, insight, and innovative capacity to develop solutions for the housing shortage and related questions.

Hugo de Jonge, Minister of Housing in the Netherlands, was presented with the book’s first edition during a festive celebration.

The Netherlands has a long history of building. For the design of this publication, we opted for a graphically modern translation of scaffolding. Such as the embossing of scaffolding on the cover, and the play of lines is reflected in the layout of the pages.

The identity of Woningbouwersnl consists of 3 colors; orange, blue and black. To turn on the festive extras, we replaced the orange with Pantone fluor orange.

We commissioned photographer Peter Bak to create iconic portraits accompanied by interviews with some of the members.

“This project for WoningBouwersNL was the second time I had the opportunity to work with Studio&. The challenge was to create a contemporary book that stayed true to the existing house style of WoningBouwersNL. Studio& succeeded very well in this. I look back on a pleasant work process that resulted in a book that all involved are proud of.”


― Jeroen Beekmans, managing partner at Pop Up City

The large bold typography and refined infographics provide a playful and dynamic layout. The accents of Pantone fluor orange enrich the pages.

The endpapers are old advertisements from the archive matching the rest of the design in fluor orange and as a striking start and end of the book.

Client: woningbouwersnl
Concept & Content: Pop-Up City
Art direction & Design: Studio&
Photo book launch: Hans Tak
Category: art direction, publication